« Soda Drinkers Consume More Calories | Main | Spinach Sales Still Low »

March 26, 2007

Portland Oregonian Feature on Food-Borne Illness Litigation

Sunday's Portland Oregonian ran a feature on food-borne illness litigation.  The attorneys featured are plaintiff's lawyer Bill Marler (Seattle, WA) and food industry defense lawyer David Ernst (Portland, OR).  Excerpt:

Food-borne-illness cases almost never go to trial.

Strict product liability laws mean Marler and other plaintiffs' attorneys don't have to prove fault; they just have to show that unsafe food caused an injury.

"Once you've established that the person became sick from eating at a Safeway or McDonald's, the only question is how big the check is," says Dr. William Keene, a senior epidemiologist for the state of Oregon.

In addition, the immense power of media reports of such outbreaks and the visceral reaction from consumers, who shun products and restaurants as though the plague had broken out, crush business. The sooner claims end and news subsides, the faster brands recover.

Link to article

March 26, 2007 in food safety | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfae553ef00d83541771d53ef

Listed below are links to weblogs that reference Portland Oregonian Feature on Food-Borne Illness Litigation:

Comments

Post a comment