December 17, 2006
Book: Mindless Eating, by Brian Wansink
The next book on my to-read list is Mindless Eating, by Brian Wansink (Cornell, Marketing). The book describes the findings of scientific studies on the external cues that affect how we choose to eat. The findings will mesh well, I think, with public health experts' ideas about environmental effects on health, such as Kelly Brownell's (Yale, Psychology) Toxic Environment work, as well as Jon Hanson's (Harvard Law) work on behaviorialism -- the notion that how we behave is a result much more of external cues than of any inherent disposition.
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