Monday, February 13, 2012
From the Chicago Tribune:
Everyone knows Valentine's Day is Feb. 14. Not quite as as many may know that Feb. 13 is Mistress Day, though, and that's probably a good thing. But we thought it might be a good time to learn a little more about cheating. So we went to AshleyMadison.com, a dating site primarily for married people looking to get lucky outside their marriages, to find out more.
"Seventy-nine percent of married men that we polled plan to spend Feb. 13 with their mistress," said Noel Biderman, the founder of AshleyMadison.com. "Since our launch in 2002, we've interviewed tens of thousands of women over the years and discovered there was a behavior pattern where people were making sure that around certain holidays, if you were leading a double life — you paid attention to those lives."
Read more here.