EvidenceProf Blog

Editor: Colin Miller
Univ. of South Carolina School of Law

Tuesday, January 11, 2011

AALS Poster Project Leah Chan Grinvald's Shaming Tradema®k Bullies

Leah Chan Grinvald presented the poster Shaming Tradema®k Bullies (Download Grinvald Poster):

Grinvald Poster(1)

Professor Grinvald is a professor at the Saint Louis School of Law, where she teaches Contracts II and Trademark & and Unfair Competition. Previously, she was global corporate counsel at Taylor Made Golf Company, Inc., where she advised on a variety of legal issues including trademark, copyright, contract and employment law. Previously, Professor Grinvald was a corporate associate with Latham & Watkins LLP and Clifford Chance US LLP. 

Her publications are:

-Making Much Ado About Theory: The Chinese Trademark Law, 15 Mich. Telecomm. & Tech. L. Rev. 53 (2008); 

-A Year in the Life of Indiana Corporate Law, 35 Ind. L. Rev. 1321 (2002); and

Book Annotation, 32 N.Y.U. J. Int’l L. & Pol. 829, 854 (2000) (Reviewing George Peffer’s If They Don’t Bring Their Women Here (1999))

According to Professor Grinvald,

My poster provides, in a nutshell, the argument I make in my current project, Shaming Trademark Bullies.  Trademark bullying of small businesses and individuals has become a serious problem, which Congress recognized when it commissioned a study and report on the issue in the Trademark Technical and Conforming Act. I make the argument that small businesses and individuals need non-legal tools with which to defend themselves against trademark bullying, along with legal tools.  My project proposes that shaming trademark bullies can be one effective tool.  In addition, my project makes several suggestions for legal reforms that can assist in making shaming of trademark bullies more accessible and effective, including providing protected spaces for shaming, adopting a "groundless threats" trademark infringement cause of action and promoting responsible shaming.   



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