Friday, November 17, 2006
The New Oxford American Dictionary’s Word of the Year for 2006 is (drum roll please) Carbon Neutral.
Being carbon neutral involves calculating your total climate-damaging carbon emissions, reducing them where possible, and then balancing your remaining emissions, often by purchasing a carbon offset: paying to plant new trees or investing in “green” technologies such as solar and wind power.
The rise of carbon neutral reflects the growing importance of the green movement in the United States. In a CBS News/New York Times Poll in May 2006, 66% of respondents agreed that global warming is a problem that’s causing a serious impact now. 2006 also saw the launch of a new (and naturally, carbon neutral) magazine about eco-living, Plenty; the actor Leonardo DiCaprio is planning a environmentally-themed reality TV series about an eco-village; and colleges from Maine to Wisconsin are pledging to be carbon neutral within five years. It’s more than a trend, it’s a movement.
Erin McKean, editor in chief of the New Oxford American Dictionary 2e, said “The increasing use of the word carbon neutral reflects not just the greening of our culture, but the greening of our language. When you see first graders trying to make their classrooms carbon neutral, you know the word has become mainstream.”
“All the Oxford lexicographers look forward to choosing the Word of the Year. We know that people love fun, flashy words like truthiness or the latest Bushism, but we are always looking for a word that is both reflective of the events and concerns of the past year and also forward-looking: a word that we think will only become more used and more useful as time goes on.”
If making the world a better place isn't enough of a reason for you to become carbon neutral, consider doing it because the cool kids are. Al Gore, Rupert Murdoch, and the Rolling Stones are all advocates of being carbon neutral.