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January 30, 2007
Cali Uses Recruitment Videos to Stop Prison Overcrowding
From latimes.com:Tasty meals! A room with a view! Ping-Pong! Cable TV!
In one of the more unusual marketing campaigns undertaken by state government, California prison officials are asking inmates to bid adieu to their cellmates and transfer to lockups elsewhere in the country.
As part of the recruitment drive, wardens are screening a film extolling the virtues of out-of-state prisons and reminding convicts of the violent, overcrowded, racially charged conditions they face in California.
"You get 79 channels here — ESPN!" one tattooed California felon, now housed in Tennessee, says in the movie.
"They talk to us like humans," says another, "not like animals."
The campaign reflects the desperation corrections officials face as they grapple with a ballooning prison population and no easy fix. Leaders say they will run out of room for new inmates by summer, and a federal judge has ordered the overcrowding eased by June.
Gov. Arnold Schwarzenegger has unveiled a sweeping $11.9-billion prison building and reform plan. But its prospects are uncertain in the Legislature, and creating bed space — whether through the construction of new cells or policy changes that slow the incoming tide of convicts — cannot be accomplished overnight. Rest of Article. . . [Mark Godsey]
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