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Tuesday, August 29, 2006

GAO Report Says Anti-Drug Advertising Campaign Does Not Work

From USATODAY.com: A $1.4 billion anti-drug advertising campaign conducted by the U.S. government since 1998 does not appear to have helped reduce drug use and instead might have convinced some youths that taking illegal drugs is normal, the Government Accountability Office says.

The GAO report, released Friday, urges Congress to stop the White House's National Youth Anti-Drug Media Campaign unless drug czar John Walters can come up with a better strategy. President Bush's budget for 2007 asks Congress for $120 million for the campaign, a $20 million increase from this year.

The report by the GAO, the investigative arm of Congress, confirmed the results of a $43 million, government-funded study that found the campaign did not work. That evaluation, by Westat Inc. and the University of Pennsylvania, said parents and youths remembered the ads and their messages. But the study said exposure to the ads did not change kids' attitudes about drugs and that the reduction in drug use in recent years could be attributed more directly to a range of other factors, such as a decline in high school dropouts. The Westat study also said youths could interpret the ads to suggest that marijuana use is more common than it actually is.

Rest of Article. . . [Mark Godsey]

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