CrimProf Blog

Editor: Kevin Cole
Univ. of San Diego School of Law

Tuesday, July 26, 2005

A Tasty Twist to Neighborhood Watch Programs

From the "Research and community experts say that on average, students perform better, people live longer, and crime rates are lower when people who live in the same community have a basic familiarity with each other," so Dreyer's Slow Churned(TM) Light Ice Cream "invited ice cream lovers nationwide to break the ice with new and even long-time neighbors by nominating their blocks for an ice cream block party."  Dreyer's will host free ice cream block parties for 1,500 neighborhoods nationwide in hopes that "these ice cream block parties [will be] a catalyst for more neighborly gatherings."  Neighborhoods of all types, ranging from high rise urban apartment complexes to trailer parks, participated and were chosen as winners.  California won the most ice cream socials, followed by New York, Texas, Florida, and Pennsylvania. Story... [Mark Godsey]

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