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Thursday, September 26, 2013

Halftime Show: Is the wholesomeness of the NFL M.I.A?

NFL v. MIA: we've mentioned issues related to this incident on this blog in the past.  But, if you ask me, it just got good.

Here's the background: at the 2012 Superbowl, this little flip of the bird happened during the halftime show:

The NFL has since sued (in arbitration) M.I.A. (the bird-flipping artist in the video above) for $1.5 million.  The NFL’s claim?  It claims that M.I.A. breached her contract because the “offensive gesture” was “in flagrant disregard for the values that form the cornerstone of the NFL brand and the Super Bowl."  In the contract, she apparently acknowledged “the great value of the goodwill associated with the NFL and the tremendous public respect and reputation for wholesomeness enjoyed by the NFL."

The case, it sounds, comes down to what is “offensive” and what exactly are the “wholesome” values of the NFL.  This FoxSports column does a great job explaining why the lawsuit is “laughable” – with video footage as evidence of just how wholesome the NFL is.

A video of M.I.A. has recently surfaced.  In the video, she (rather articulately) explains the absurdity of the lawsuit.  As 411Mania.com describes:

[M.I.A.] says the NFL is "scapegoating me into trying to set the goalpost for what is offensive in America." She notes that the picture in which she is seen giving the middle finger also has a group of sixteen year-old girls who were selected from a high school in Indianapolis who are in cheerleader outfits with their "hips thrusted in the air, legs wide open, in this very sexual...sexually provocative position."

Here’s M.I.A. regarding the lawsuit, which she describes as  "a massive display of... powerful corporation dick shaking."  In light of the 16-year-old cheerleaders on stage behind her, she frames the issue in the lawsuit as whether female sexual exploitation or empowerment is more offensive.  Interesting stuff:

[Meredith R. Miller]

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