ContractsProf Blog

Editor: Myanna Dellinger
University of South Dakota School of Law

Saturday, November 13, 2010

Steamy Photo Shoot at Brooklyn Law School Challenges Stereotypes about Libraries

Oscar Wilde said: "There is only one thing in life worse than being talked about, and that is not being talked about."  That was my first thought in the grocery store today when I noticed that Brooklyn Law School (my alma mater) got front page press in the New York Post.  Why?  Because of a salacious photo shoot in the library that, well, depicted everything that was the opposite of my experiences in that library (really, in law school generally).  

The school allowed Diesel to use the library for a photo shoot under the impression that it was for a jeans ad.  The photos do not feature any models in jeans.  Actually, the models are only wearing underwear and they are writhing on top of each other in the library stacks.  Apparently, the law school claims that Diesel is, therefore, in breach of contract.  

New York Magazine reports:

Officials at the prestigious Brooklyn Law School rented the school's library to the fashion brand Diesel for an undisclosed fee, "expecting a tasteful photo shoot," because apparently they've never seen single Diesel ad, and didn't bother to Google it. Shocking: True to its brand, Diesel's resulting ads aren't even Dolce & Gabanna-style suggestive, they're just quirky soft-core porn stills. In this case, the images are a whole bunch of campy, fairly cute library fantasies, featuring "students" wearing underwear reading "Tonight I am your teacher," and mounting each other on bookshelves. (See diagram.) One would think a place like Brooklyn Law might welcome this sexy attention, but no! Some uptight students now claim the ads are "gross" and "embarrassing," and the school might sue the brand. It's not yet determined whether the ads will even run outside the Diesel website, since Brooklyn Law claims they're a breach of contract.

That would make for the beginning of a fun exam question, unless you are at Brooklyn Law School.

[Meredith R. Miller]

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