ContractsProf Blog

Editor: Myanna Dellinger
University of South Dakota School of Law

Thursday, January 22, 2009

PETA and Michael Vick Won't Be Working Together After All

Pit_bullI know it sounds improbable, but the Associated Press reports that the People For the Ethical Treatment of Animals (PETA) and Michael Vick, former professional football player currently serving a 23-month sentence for criminal animal cruelty in connection with his dog-fighting sideline, were negotiating the broadcast of an anti-cruelty public service announcement. Michael Vick was going to speak out against dog fights on behalf of PETA. Negotiations broke down when Vick's attorneys sought assurances from PETA that the organization would support his return to professional football. Far from doing so, the AP reports, PETA has written to the NFL suggesting that Vick should undergo tests to determine whether or not he is a psychopath before being permitted to return to professional football. As this blog post indicates, support for PETA is far from overwhelming in the sports community.

[Jeremy Telman]

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I think PETA missed a great opportunity to raise awareness about animal abuse. Instead they lost sight of their mission, and decided to focus on Vic's mental status. Why should PETA be concerned about Vic's future employment? Did they expand their mission to include the mental health of NFL players? Probably not. This is a good lesson for business owners. Prior to beginning any negotiation, identify your goals and know your bargaining position. PETA lost sight of their goal and their value to Vic. As a result, they lost a contract that they could have easily won. Better luck next time. Sharmil McKee. Business Attorney. Philadelphia, Pa.

Posted by: Sharmil McKee | Jan 24, 2009 4:09:44 AM

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