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Sunday, June 25, 2006

But How Much are the Rolaids?

800pxpatscheesesteak Co-blogger Miriam Cherry describes a $100 burger, available in Boca Raton, Florida.  But Boca should instead laud those ubiquitous meatless patties -- Boca Burgers -- as a regional claim to fame.  Why?  Because Philly's own restaurateur Stephen Starr has Boca beat with a kobe cheesesteak, available for $100 at Barclay Prime.  A description of the haute cheesesteak:

Served with a small bottle of champagne, Barclay Prime's cheesesteak is made of sliced Kobe beef, melted Taleggio cheese, shaved truffles, sauteed foie gras, caramelized onions and heirloom shaved tomatoes on a homemade brioche roll brushed with truffle butter and squirted with homemade mustard.

The Wharton Journal described the $100 cheesesteak as a "clever marketing ploy" and explained that it might actually be a value compared to other items on the menu:

though it costs $100 (the rest of the menu entrees average around $36-$48), the cheesesteak is big enough to serve two people and comes with a small bottle of champagne (which would be about $18 if ordered by the glass). By my back of the napkin calculation, the cheesesteak actually cost about $32 per person, well in line with the cost of the other entrées.

So - it doesn't sound like the kobe cheeseteak comes with fries, but it does come with champagne.

[Meredith R. Miller]

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