ContractsProf Blog

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Valparaiso Univ. Law School

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Tuesday, November 22, 2005

Law Firms Focus on Color

A piece today from Law.com examines the way law firms use color in their web site.  Most firms use blue, a color "that conveys authority and royalty, as well as a sense of calm."  But like the law schools that produce their lawyers, many national and international firms have their own colors:

Wilmer Cutler (Black & White)
Ropes & Gray (Blue & Gray)
Covington & Burling (Black & Red)
Sullivan & Cromwell (Navy & White)
Latham & Watkins (Maroon & Gray)
Skadden Arps (Cardinal & White)
Wachtell Lipton (Black & Green)
Jones Day (Blue & White)
Sidley Austin (Black & Gold)
Kirkland & Ellis (Gray & White)
Cleary Gottlieb (Crimson & White)
Holland & Knight (Orange & White)
Paul Weiss (Sky Blue & White)
Fulbright & Jaworski (Red & Gray)

Plaintiffs firms can be a little less traditional.  The securities firm of Milberg Weiss uses Teal & Gray.

[Frank Snyder]

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