Thursday, November 11, 2004
Despite faculty concerns, Boise State University will not breach its $4 million dollar contract with Taco Bell, under which the school’s basketball complex is called "Taco Bell Arena." Faculty had urged the school to re-name the arena in the wake of a nationwide boycott of Taco Bell by a farm workers group. Similar pressure reportedly caused Notre Dame and UCLA to back out of deals with Taco Bell.
The farm workers do not actually work for Taco Bell, but their representative, the Coalition of Immokalee Workers hopes to pressure the fast food giant into using its clout with tomato farmers in its "produce chain" to get better working conditions for the workers.