Monday, January 2, 2006
Those of you who have looked for coffee in Shanghai may have noticed that some coffee shops say "Starbucks" in English, whereas others with a nearly identical logo and colors use the company's popular Chinese name, 星巴克 (xingbake). The latter stores are run by a different company. Unmoved by the manager's claim in 2003 that the resemblance was just a coincidence, Starbucks sued in the Shanghai No. 2 Intermediate Court at the end of 2003 (I think - reports vary) and was handed a victory on Dec. 31, 2005.
Web references (in chronological order):
- Shanghai Daily story, 2003
- Seattle Times story, Oct. 9, 2005
- Shanghai Daily story, Jan. 1, 2006
- Anhui News story (in Chinese), Jan. 1, 2006
- Financial Times story, Jan. 3, 2006 (subscription required)