Chinese Law Prof Blog

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George Washington University Law School

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Monday, January 2, 2006

Starbucks wins trademark dispute in Shanghai

Starbucks_logoThose of you who have looked for coffee in Shanghai may have noticed that some coffee shops say "Starbucks" in English, whereas others with a nearly identical logo and colors use the company's popular Chinese name, 星巴克 (xingbake). The latter stores are run by a different company. Unmoved by the manager's claim in 2003 that the resemblance was just a coincidence, Starbucks sued in the Shanghai No. 2 Intermediate Court at the end of 2003 (I think - reports vary) and was handed a victory on Dec. 31, 2005.

Web references (in chronological order):

http://lawprofessors.typepad.com/china_law_prof_blog/2006/01/starbucks_wins_.html

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Comments

The next question is of course whether this court verdict will make a difference. Executing court orders is not that common in China.

Posted by: Fons Tuinstra | Jan 4, 2006 12:16:35 AM

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