Everyone Loves Apps

At least, that's what Bloomberg says -- even Wall Street loves them.  This from an article yesterday:

“The industry right now is app-crazy,” says James McGovern, vice-president for consulting services at Corporate Insight, which monitors how banks communicate with customers.

That said, 

While many of those consumers are comfortable using mobile apps to check their balances, companies need to work themselves more deeply into a mobile customer’s financial life or the work that goes into developing all of these mobile apps may wind up being “another cost center,” says Gartner Inc. (IT) analyst Stessa Cohen.

For my part, I am fond of Apps, I suppose, but I actually use very few.  I have too much other stuff to do. If these companies actually provide a useful and faster experience, it may be worth it. But the truth is, I don't tend to fire off trades like text messages.  Then again, there's a good chance I'm not the target market. 

--JPF