Skalbeck on Law School Marketing

Roger V. Skalbeck has posted Top 10 Law School Home Pages of 2009 on SSRN with the following abstract:

The website home page represents the virtual front door for any law school. It’s the place many prospective students start in the application process. Enrolled students, law school faculty and other employees often start with the home page to find classes, curricula and compensation plans. Home page content changes constantly. Deciding which home pages are good is often very subjective. Creating a ranking system for “good taste” is perhaps impossible.

The ranking report "Top 10 Law School Home Pages of 2009" includes a tabulation of fourteen objective design criteria to analyze and rank 195 law school home pages. The intent was to count only objective criteria to attempt to find the best sites. All law school home pages were ranked based on a weighted analysis of these criteria. Pictures of the ten best sites are included in the report, followed by a full tabulation of all schools evaluated for the report. The goal was to include elements that make websites easier to use for sighted as well as visually-impaired users. Most elements require no special design skills, sophisticated technology or significant expenses.

ECC