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Thursday, April 3, 2014

Retail Markets: Assessing Whether Incentivized Category Management is Compatible with Competition Laws (The Netherlands)

Ben Graham, Anheuser-Busch InBev has written on Retail Markets: Assessing Whether Incentivized Category Management is Compatible with Competition Laws (The Netherlands).

ABSTRACT: Category management agreements between retailers and suppliers may be block exempted, and in any case are mostly not problematic. When not block exempted, possible upstream foreclosure through a category management agreement is analysed on an effect rather than object basis. If the supplier advising on category management provides financial incentives to follow its advice, a careful economic analysis of an equally efficient competitor is advised. Alternative sources provide more guidance on other aspects of category management.

http://lawprofessors.typepad.com/antitrustprof_blog/2014/04/retail-markets-assessing-whether-incentivized-category-management-is-compatible-with-competition-law.html

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Comments

Category management agreements are made by retail chains of supermarkets to descide to use one or more category managers as it cannot effectively provide the same quality of market research services in relation to goods.

Posted by: William Adams | Apr 29, 2014 12:25:24 AM

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