Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

A Member of the Law Professor Blogs Network

Friday, September 13, 2013

On the Relationship between Antitrust and Strategy: Taking Steps and Thinking Ahead

Posted by D. Daniel Sokol

Guilherme Fowler Monteiro, Insper Institute of Education and Research provides thoughts On the Relationship between Antitrust and Strategy: Taking Steps and Thinking Ahead.

ABSTRACT: The present article is divided into two parts. Initially, we undertake a review of the current debate between antitrust and strategy. It is specifically noted that much of the contemporary discussion on the subject is focused on the productivity-based approach proposed by Professor Porter. This approach, while shedding light on important antitrust issues, is to some degree not fully innovative, since both Porter and the traditional economic antitrust analysis seek inspiration in the same source (Industrial Organization). In the second part of the paper, we propose a new approach to antitrust based on the resource-based view of strategy (RBV). This new approach is particularly useful in examining the conditions of market rivalry, being a complement – not necessarily a substitute – to the traditional antitrust economic analysis. The application of the RBV to antitrust is appealing because it encourages a more micro-analytical view of the phenomenon of competition, favoring a more detailed study of the idiosyncrasies of firms.

http://lawprofessors.typepad.com/antitrustprof_blog/2013/09/on-the-relationship-between-antitrust-and-strategy-taking-steps-and-thinking-ahead.html

| Permalink

TrackBack URL for this entry:

http://www.typepad.com/services/trackback/6a00d8341bfae553ef01901edd9d7d970b

Listed below are links to weblogs that reference On the Relationship between Antitrust and Strategy: Taking Steps and Thinking Ahead:

Comments

Post a comment