Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

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Wednesday, July 31, 2013

Monopolistic Competition and Optimum Product Selection: Why and How Heterogeneity Matters

Posted by D. Daniel Sokol

Antonella Nocco (Salerno), Gianmarco I. P. Ottaviano (Bocconi) and Matteo Salto (European Commission) discuss Monopolistic Competition and Optimum Product Selection: Why and How Heterogeneity Matters.

ABSTRACT: After some decades of relative oblivion, the interest in the optimality properties of monopolistic competition has recently re-emerged due to the availability of an appropriate and parsimonious framework to deal with firm heterogeneity. Within this framework we show that non-separable utility, variable demand elasticity and endogenous firm heterogeneity cause the market equilibrium to err in many ways, concerning the number of products, the size and the choice of producers, the overall size of the monopolistically competitive sector. More crucially with respect to the existing literature, we also show that the extent of the errors depends on the degree of firm heterogeneity. In particular, the inefficiency of the market equilibrium seems to be largest when selection among heterogeneous firms is needed most, that is, when there are relatively many firms with low productivity and relatively few firms with high productivity.

http://lawprofessors.typepad.com/antitrustprof_blog/2013/07/monopolistic-competition-and-optimum-product-selection-why-and-how-heterogeneity-matters-.html

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