Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

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Thursday, September 6, 2012

Does Merger Simulation Work? A "Natural Experiment" in the Swedish Analgesics Market Market

Posted by D. Daniel Sokol

Jonas Bjornerstedt and Frank Verboven ask Does Merger Simulation Work? A "Natural Experiment" in the Swedish Analgesics Market Market.

ABSTRACT: We exploit a natural experiment associated with a large merger in the Swedish market for analgesics (painkillers). We confront the predictions from a merger simulation study, as conducted during the investigation, with the actual merger effects over a two-year comparison window. The merger simulation model is based on a constant expenditures specification for the nested logit model (as an alternative to the typical unit demand specification). The model predicts a large price increase of 34% by the merging firms, because there is strong market segmentation and the merging firms are the only competitors in the largest segment. The actual price increase after the merger is of a similar order of magnitude: +42% in absolute terms and +35% relative to the

http://lawprofessors.typepad.com/antitrustprof_blog/2012/09/does-merger-simulation-work-a-natural-experiment-in-the-swedish-analgesics-market-market.html

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