Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

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Sunday, April 1, 2012

Antitrust Risk in NY Pizza - Predation or Just a Cheap Slice?

Posted by D. Daniel Sokol

There is a NY Times article today about pizza price wars. My favorite article excerpt:

For his part, Eli Halali made it clear that 75 cents was a temporary price point. He said he could not make money at that level and eventually would return to $1. He said that if Bombay/6 Ave. Pizza went back to $1, he would as well.

If it didn’t, he said, it better watch out.

His father, Joshua Halali, who acts as a consultant to 2 Bros., said, “I suggested to my children to go to 50 cents.”

Oren Halali said, “We might go to free pizza soon.”

Eli said: “We have enough power to wait them out. They’re not going to make a fool of us.”

http://lawprofessors.typepad.com/antitrustprof_blog/2012/04/antitrust-risk-in-ny-pizza-predation-or-just-a-cheap-slice.html

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