Antitrust Risk in NY Pizza - Predation or Just a Cheap Slice?

Posted by D. Daniel Sokol

There is a NY Times article today about pizza price wars. My favorite article excerpt:

For his part, Eli Halali made it clear that 75 cents was a temporary price point. He said he could not make money at that level and eventually would return to $1. He said that if Bombay/6 Ave. Pizza went back to $1, he would as well.

If it didn’t, he said, it better watch out.

His father, Joshua Halali, who acts as a consultant to 2 Bros., said, “I suggested to my children to go to 50 cents.”

Oren Halali said, “We might go to free pizza soon.”

Eli said: “We have enough power to wait them out. They’re not going to make a fool of us.”