Monday, January 9, 2012
Posted by D. Daniel Sokol
Martin Peitz (Department of Economics, University of Mannheim), Sven Rady (Department of Economics, University of Bonn) and Piers Treppers (Department of Economics, University of Munich) describe Experimentation in Two-Sided Markets.
ABSTRACT: We study optimal experimentation by a monopolistic platform in a two-sided market framework. The platform provider faces uncertainty about the strength of the exter- nality each side is exerting on the other. It maximizes the expected present value of its prot stream in a continuous-time infinite-horizon framework by setting participation fees or quantities on both sides. We show that a price-setting platform provider sets a fee lower than the myopically optimal level on at least one side of the market, and on both sides if the two externalities are of approximately equal strength. If the externality that one side exerts is suciently weaker than the externality it experiences, the opti- mal fee on this side exceeds the myopically optimal level. We obtain analogous results for expected prices when the platform provider chooses quantities. While the optimal policy does not admit closed-form representations in general, we identify special cases in which the undiscounted limit of the model can be solved in closed form.