Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

A Member of the Law Professor Blogs Network

Tuesday, October 18, 2011

Competitive Pressure: Competitive Dynamics as Reactions to Multiple Rivals

Posted by D. Daniel Sokol

Leon Zucchini (University of Munich) and Tobias Kretschmer (University of Munich) describe Competitive Pressure: Competitive Dynamics as Reactions to Multiple Rivals.

ABSTRACT: Competitive dynamics research has focused primarily on interactions between dyads of firms. Drawing on the awareness-motivation-capability framework and strategic group theory we extend this by proposing that firms’ actions are influenced by perceived competitive pressure resulting from actions by several rivals. We predict that firms’ action magnitude is influenced by the total number of rival actions accumulating in the market, and that this effect is moderated by strategic group membership. We test this using data on the German mobile telephony market and find them supported: the magnitude of firm’s actions is influenced by a buildup of actions by multiple rivals, and firms react more strongly to strategically similar rivals.

http://lawprofessors.typepad.com/antitrustprof_blog/2011/10/competitive-pressure-competitive-dynamics-as-reactions-to-multiple-rivals.html

| Permalink

TrackBack URL for this entry:

http://www.typepad.com/services/trackback/6a00d8341bfae553ef01543591548d970c

Listed below are links to weblogs that reference Competitive Pressure: Competitive Dynamics as Reactions to Multiple Rivals:

Comments

Post a comment