Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

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Friday, October 8, 2010

Merger Review in the New High-Tech World

Posted by D. Daniel Sokol

Merger Review in the New High-Tech World

San Francisco and East Palo Alto, California
27 October 2010- 28 October 2010
Hosted By: NERA Economic Consulting

Regulatory changes and the rapid evolution of electronic retailing have brought a new level of uncertainty to merger review. This NERA seminar, to be held in San Francisco on 27 October and in East Palo Alto on 28 October, will address merger review in the context of Internet economics and the 2010 DOJ and FTC Merger Guidelines. The Guidelines, and particularly the concept of Upward Pricing Pressure, have placed profit margins at the center of merger review. This can have consequences for mergers in high-tech industries that are characterized by high fixed costs and low marginal costs. In addition, the economics of Internet retailers and related companies complicate the traditional review of mergers: the size of the players is rapidly evolving, entry costs are low, and there is a lack of transparency about prices or even who the competitors are.

NERA Senior Vice President Dr. Gregory K. Leonard will discuss considerations presented by mergers between firms with high profit margins, while Professor and NERA Special Consultant Michael Baye will discuss methods for analyzing the competitive effects of mergers in Internet retailing. Vice President Dr. Graeme Hunter will moderate the discussion.

Please RSVP by 20 October to RSVP@NERA.com. There is no attendance fee;  we are pleased to have you as our guest. One hour of CLE credit is available.

http://lawprofessors.typepad.com/antitrustprof_blog/2010/10/merger-review-in-the-new-high-tech-world.html

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