Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

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Monday, August 23, 2010

Online Advertising: Defining Relevant Markets

Posted by D. Daniel Sokol

James D. Ratliff (Compass Lexecon) and Daniel L. Rubinfeld (Berkeley Law) discuss Online Advertising: Defining Relevant Markets.

ABSTRACT: This paper provides an overview of the development of Internet advertising. We offer a broad overview of both online and offline advertising and the economic models that allow one to evaluate competition among advertisers. We focus on the extent to which various types of online advertising compete with one another and with offline advertising. We also ask whether various types of online ads are competitive with each other.

http://lawprofessors.typepad.com/antitrustprof_blog/2010/08/online-advertising-defining-relevant-markets.html

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Comments

Interesting.
The Italian Competition Authority suggested what could be the online advertising relevant markets in a pending lawsuit against Google: http://www.concurrences.com/abstract_bulletin_web.php3?id_article=32135

Posted by: Reader | Aug 23, 2010 11:51:42 AM

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