August 23, 2010
Online Advertising: Defining Relevant Markets
Posted by D. Daniel Sokol
James D. Ratliff (Compass Lexecon) and Daniel L. Rubinfeld (Berkeley Law) discuss Online Advertising: Defining Relevant Markets.
ABSTRACT: This paper provides an overview of the development of Internet advertising. We offer a broad overview of both online and offline advertising and the economic models that allow one to evaluate competition among advertisers. We focus on the extent to which various types of online advertising compete with one another and with offline advertising. We also ask whether various types of online ads are competitive with each other.
August 23, 2010 | Permalink
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The Italian Competition Authority suggested what could be the online advertising relevant markets in a pending lawsuit against Google: http://www.concurrences.com/abstract_bulletin_web.php3?id_article=32135
Posted by: Reader | Aug 23, 2010 11:51:42 AM