Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

Monday, August 23, 2010

Online Advertising: Defining Relevant Markets

Posted by D. Daniel Sokol

James D. Ratliff (Compass Lexecon) and Daniel L. Rubinfeld (Berkeley Law) discuss Online Advertising: Defining Relevant Markets.

ABSTRACT: This paper provides an overview of the development of Internet advertising. We offer a broad overview of both online and offline advertising and the economic models that allow one to evaluate competition among advertisers. We focus on the extent to which various types of online advertising compete with one another and with offline advertising. We also ask whether various types of online ads are competitive with each other.

| Permalink

TrackBack URL for this entry:

Listed below are links to weblogs that reference Online Advertising: Defining Relevant Markets:


The Italian Competition Authority suggested what could be the online advertising relevant markets in a pending lawsuit against Google:

Posted by: Reader | Aug 23, 2010 11:51:42 AM

Post a comment