Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

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Thursday, June 17, 2010

Retail Price Regulation and Innovation: Reference Pricing in the Pharmaceutical Industry

Posted by D. Daniel Sokol

D. Bardey (University of Rosario (Bogota) and Toulouse School of Economics), A. Bommier (Toulouse School of Economics), and B. Jullien (Toulouse School of Economics) explain Retail Price Regulation and Innovation: Reference Pricing in the Pharmaceutical Industry.

ABSTRACT: Our paper is a first attempt to evaluate the long run impact of reference pricing on pharmaceutical innovation, health and expenditures. The model is based on a dynamic game involving three types of agents: pharmaceutical firms, consumers and a regulatory entity. Pharmaceutical firms choose the level of research in- vestment and its innovative content, then negotiate introductory prices for new drugs with the regulator. Reference pricing affects negatively the intensity of research and it also modifies the types of innovations that are brought to the market, detering small innovations. The model is calibrated with a small data on statin in France. Our results suggest that reference pricing typically generates a decline in health, whereas discounted expenditures may decrease or increase, depending on to the degree of deterence of cost reducing innovations.

http://lawprofessors.typepad.com/antitrustprof_blog/2010/06/retail-price-regulation-and-innovation-reference-pricing-in-the-pharmaceutical-industry-.html

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