Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

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Monday, October 5, 2009

Consumers Win-back as Exclusionary Conduct. Some Insights for Antitrust Law

Posted by D. Daniel Sokol

 Antonio Nicita (Political Economy- UniversitĂ  di Siena) discusses Consumers Win-back as Exclusionary Conduct. Some Insights for Antitrust Law.

ABSTRACT: Incumbents' winback actions recently received a growing antitrust scrutiny in network industries. These actions refer to incumbents’ strategies aimed at regaining, through targeted marketing and selective discounts, former customers who switched to a new entrant. We analyze the impact of winback actions on competition and discuss pros and cons of a temporarily ban on incumbent's side, through the so-called 'winback rules'.

http://lawprofessors.typepad.com/antitrustprof_blog/2009/10/consumers-winback-as-exclusionary-conduct-some-insights-for-antitrust-law.html

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