Monday, August 24, 2009
Posted by D. Daniel Sokol
For those who want an easy to follow overview of buyer power, James Mellsop (NERA) and Kevin Counsell (NERA) have a new short article on Assessing the Implications of Upstream Buyer Power on Downstream Consumers.
ABSTRACT: This article explores the factors that determine whether consumers are likely to be harmed or helped by upstream buyer power. The market factors that matter include the forces that shape market supply, the level of competition in the downstream market in which the buyer.