Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

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Friday, November 23, 2007

I Love Competition on Black Friday

Posted by D. Daniel Sokol

I love competition.  Perhaps a truism but when firms compete on price and quality, consumers win out.  Because of two children under the age of two years, I often am up at odd hours.  This morning I did the 5 minute drive to our closest Wal-Mart and came back with some excellent deals on electronics.  You cannot beat Wal-Mart's prices, especially on their holiday loss-leaders.  I arrived at the store at 4:55am.  The loss leaders were  available as of 5am.  The parking lot was totally full.  To think that my big holiday purchases were done by 5:03am is a great feeling.  Like many other consumers, I was a winner this morning.

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