Antitrust & Competition Policy Blog

Editor: D. Daniel Sokol
University of Florida
Levin College of Law

Sunday, August 12, 2007

Do Organizations "Test" the Decisions They Make?

Posted by Luke Froeb

When his firm decided to introduce a Christmas menu into their restaurant chain, one of my students decided to test the profitability of the change by introducing it in only half the restaurants in his territory.  Click here for more.

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