Thursday, June 2, 2005
The Annenberg Public Policy Center at The University of Pennsylvania released a study on consumer fraud on and off the Internet. Some of the findings reported in "Open to Exploitation" include:
Almost half of the respondents, 49%, couldn't identify "phishing" scam e-mail messages, which information thieves dress up to look as though they come from a legitimate company, such as a bank or store, to lure users to enter sensitive information. Requested information might include Social Security numbers, passwords and bank account numbers.
Sixty-two percent of respondents didn't know that an online store can simultaneously charge different prices for the same item based on information it has on different shoppers.
The study concludes with policy recommendations to educate and provide better information for consumers. A link to an article about that study that contains a pdf link can be found here.