Antitrust & Competition Policy Blog

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Levin College of Law

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Wednesday, June 15, 2005

Article by Alan Meese

Alan J. Meese, Ball Professor of Law at William & Mary Law School, recently sent me a copy of his new article "Intrabrand Restraints and The Theory of the Firm," published at 83 North Carolina Law Review 5 (2004).  Professor Meese argues that the antitrust treartment of intrabrand restraints is inconsistent with the transaction cost theory of the firm and that a more rational institutional framework, rather than neoclassical price theory, should provide the basis for intrabrand restraints.  His recommendation? Per se legality.  Thanks for sharing an interesting article, Alan.

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